My elementary school teacher called me retarded and wanted to put me in “special education.”
My old boss said I was unemployable.
My uncle once accused me of being A.D.D. for having too many interests and projects (he said: “If you don’t focus on just one thing, you will never be successful.”).
My dad, a university professor, thought I was nuts to start a business without any formal education or training.
My mom thinks I should be working a steady 9-to-5 job so that I have a secure income regardless of how miserable my job may be.
My brother, even to this day, rejects most of my ideas, saying I failed too many of my past projects.
My Canadian brother, who is now my business partner, used to tell me every day: “Eric, you don’t know.”
Fast forward to today: Eric now operates or receives residual incomes from 10+ businesses every month. In 2016, Eric was awarded Top 40 Under Forty from the Lethbridge Chamber of Commerce.
One of the businesses Eric currently operates is Airau Marketing, where he oversees all aspects of marketing, communications, and public relations at the company.
Eric instituted the principle of results based marketing consulting at Airau Marketing. Under his tenure, he transformed the company from a small, local film & design studio to a full service marketing agency serving clients in a wide array of industries: Retail, Entertainment, Food & Beverage, Education, Non-profit, Technology & Government.
A graduate of the University of Lethbridge, Eric holds his bachelor of computer science.
Eric is also passionate about helping others to succeed in life.
Through Airau Marketing, Eric has offered professional marketing services to non-profits, many of them on pro-bono basis to organizations such as Family Centre Society of Alberta, Big Brothers & Big Sisters of Lethbridge, Lethbridge Family Services, and the Boys & Girls Club of Lethbridge.
In addition, he has also served as a Board of Director of several organizations include: 1st Choice Savings & Credit Union, a credit union serving members in Southern Alberta; UpFund, a micro-credit lending organization; The Foundation for Rebuilding Lives, a charity focuses on providing nutritional supplement to under-privileged children in developing countries.